No 24 - Nudging: Design for Behavioural Change, 11th of March, 2015

Design Debate Img

About

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11th of March, 2015
Design Academy, Fifth Floor
13:00

The psycology and behaviour economy are collectiong more knowledge about conducing our behaviour.

Designing for behavioural change is a very current theme that is grounding at various terrains. Under the general term of 'nudging' they are looking for ways in which designers could give a friendly kick under the butt. When is such a nudge warrented?

During this debate the audience and speakers will set the ethical borders of design for behavioural change.

About the speakers

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Niko Vegt

Niko Vegt

Laura Ferriere & Eléonore Delisse

Laura Ferriere & Eléonore Delisse

Sander Hermsen

Sander Hermsen

Valentijn Visch

Valentijn Visch

Niko Vegt (researcher TU Eindhoven): In an ultramodern production factory, the wish was to increase the employees’ involvement with the production process. Moreover, the aim was to motivate the employees and stimulate teamwork, in the largely automated factory. Game-like interactive infographics were developed for a large touchscreen in the canteen. The visualization of real-time data resulted in a considerable attitude change amongst the employees.

Laura Ferriere & Eléonore Delisse (alumni DAE) research inmates in prison Veenhuizen. A lot of them complained about the lack of stimuli to get rid of old habits. They created The White Building project; a social design project that tries to reduce recidivism by designing new habits (thewhitebuilding.eu)

Sander Hermsen, designer / psychologist and writer about design for behavioural change.

Valentijn Visch (assistant professor TU Delft), specialising in the field of persuasive game design and project leader Serious Games for Behavioural change.

Design Debates

Eindhoven strives to be the Design Capital of Europe. These ambitions make sense, with a flourishing design network, impressive design and art galleries, a smart and creative region and of course the world famous Dutch Design Week.
A Design Capital needs a platform to discuss, feed the design climate, to cross boundaries with other disciplines and of course connect all players (and players-to-be) within the field. Therefore Eindhoven-based cultural and educational institutions Design Academy Eindhoven, MU, The New Institute, Capital D founded the Design Debates platform. The platform is supported by critical friends: Baltan Laboratories, Alice, Capital D. Every month Design Debates Eindhoven will host an afternoon debate at the Designhuis in Eindhoven.

Concept and design by
TheNewStudio